Video Production

Recording videos today is easier than ever thanks to the high-quality video cameras built into most cell phones, accessibility of excellent microphones that hook right into those phones, and simple to use lighting you can buy online and have delivered right to your door. But producing a great video still takes forethought, planning, and an understanding of the video production process from concept to completion.

Video Production Process: The Building Blocks

While the video production process will vary based on the style, content, timeline, effort, and budget, there are some basic building blocks that are constant among successful video producers.

Pre-Production — where all of the planning
and coordination happens
Production — when you capture all of the
elements that will be in your final video
Post-Production — where all of the elements
get edited together and combined to create the final video.


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